Branded member app for independent gyms

YOUR GYM.
YOUR APP.
THEIR HABIT.

Your members get a training app with your name and colors on it. Your trainers see who has stopped showing up — while there is still time to call them. You get one flat bill, whatever your member count.

Book a 20-minute demo See it in your colors

$49.99/mo flat Unlimited members Live in ~2 weeks Cancel anytime

IRONWORKS
member app · your gym, your name
Push Day — assigned by Coach Reyes5 exercises · 42 min average
11-day streakLongest at Ironworks: 38
October Squat ChallengeYou're 4th of 61
Start today's workout
$49.99
Flat monthly price — not per member, not per trainer
~2 wks
From your logo to a live App Store listing
7 days
How quickly a quiet member gets flagged to a trainer
0
Lines of code, developer accounts, or app updates you manage

The pattern

Members don't quit loudly.

They just stop showing up. By the time it reaches your revenue, they decided weeks ago. Right now you find out from a canceled card, not from a coach.

An empty gym floor with racks, turf lane and a training tire
You can't see it coming

A member's last three weeks live in nobody's head but their own. Your trainers can't chase a drop-off they never saw.

Free apps take the relationship

When members log their training in a generic tracker, they build the habit with that app — not with your gym. Your brand stops at the front door.

Dues are your ceiling

Your best trainers already write programs and check in on clients for free. Without a way to charge for it, that work never becomes revenue.

What everyone gets

One app. Three jobs.

Built around the three people who actually open a gym app — the member training, the trainer coaching them, and the owner paying for all of it.

A group fitness class training together in a studio
Member

A reason to open it

  • The program their trainer assigned — not a public library to guess from.
  • Streaks and gym badges tied to actually turning up.
  • Gym-wide challenges — leaderboards against people they train next to.
  • Coach feedback on the session they just logged.
  • Book paid coaching from a trainer without leaving the app.
A trainer spotting a client through a bench press set
Trainer

Answers, not guesswork

  • A roster showing last session and current streak at a glance.
  • At-risk alerts — who has gone quiet, while a text still fixes it.
  • Assign programs to one client or a whole class.
  • Sell online coaching as a recurring package, not a favor.
A coach talking a member through a dumbbell exercise
Owner

The number you've never had

  • A retention dashboard — active, at-risk and trending, by name.
  • Announcements to the whole gym or a single segment.
  • Your branding everywhere — icon, colors, app name, store listing.
  • One flat bill. $49.99/mo, however many members you sign up.

Whitelabel, actually

This green is ours.
Yours will be different.

Not a theme toggle buried in settings. Your gym's icon on the home screen, your name in the App Store, your color on every screen a member touches. Try it — the phone updates live.

Pick a brand color

or paste your own — #007A5A

Send a logo and a hex code. We build it, brand it, and submit it under your gym's name to both stores. Same platform underneath, same reliability — and nowhere in the app does a member see the word "TrackerMax."

IRONWORKS
member app · your gym, your name
Leg Day — 6PM group classCoach Reyes · 8 spots left
This week: 4 of 5 sessions2 members ahead of you
Bench pressLast time: 4 × 8 at 70kg
Start today's workout

What you'd see on day one

The owner's dashboard

The view most gym owners have never had: not how many people are on the books, but how many are still actually training — and which names are slipping.

Ironworks — retention Sample data
Active members
341
▲ 4.2% vs last month
At risk (7+ days quiet)
23
Flagged for trainer follow-up
Avg sessions / week
2.6
▲ 0.3 vs last month
On paid coaching
58
New revenue line
Active members, last 12 weeks

Pricing

No per-member math.

You are not billed by the head, so signing up more members never costs you more. Bring 40 or 4,000 — it is still one line on your card statement.

$49.99/moper gym, billed monthly
  • Your own branded app — icon, name, colors
  • Published under your gym on both stores
  • Unlimited members
  • Unlimited trainers
  • Retention dashboard for owners
  • At-risk alerts for trainers
  • Gym-wide challenges and leaderboards
  • Optional coaching marketplace
  • Updates and store resubmissions handled
  • No contract — cancel anytime
Start your gym app — $49.99/mo Book a 20-minute demo

Getting started

Live in about two weeks

No developer, no App Store account, no project management on your side. We handle the build and both store submissions end to end.

01

Brand it

Send your logo, one color, and your gym's name. That is the entire design brief.

02

We build & submit

We register the app under your gym and push it through App Store and Play Store review.

03

Invite your gym

A QR code at the front desk or a text link. Members are training inside it in under a minute.

Straight answers

The questions owners actually ask

If something here matters enough to be a dealbreaker, ask it on the call — we would rather lose twenty minutes than sell you the wrong thing.

What if my members won't download it?
This is the real risk, and it is worth being honest about: an app nobody opens helps nobody. What moves it is having something inside worth opening — the program their trainer assigned, this month's gym challenge, their streak. Gyms that introduce it as "this is where your program lives now," with a QR code at the desk and trainers assigning real work in week one, get adoption. Gyms that email a link and hope do not. We will walk you through the launch either way.
Do I need an Apple or Google developer account?
No. We publish it for you and handle review, updates and resubmissions. If you would rather own the developer accounts yourself — some owners do, and it means the listing is unambiguously yours — we will set them up in your name and publish into them instead. Your call, no price difference.
What happens to my data if I cancel?
It is your data. Ask at any point, including on the way out, and you get a full export of your members, their training history and your coaching records in a standard spreadsheet format. We do not hold your member list hostage to keep you subscribed.
Who supports my members when something breaks?
We do. Members report problems in the app and it reaches us directly — your front desk is not turning into a help desk. Anything gym-specific ("why is this class not showing") comes to you, because only you know the answer.
How is this different from telling members to use a free tracker?
A free tracker is built for one person training alone. It has no idea your gym exists, so it cannot tell a trainer that someone has gone quiet, cannot run a challenge across your members, and cannot let a coach sell programming. And the habit it builds belongs to that app — when a member moves gyms, their history goes with them and none of it ever pointed back to you.
Do I need to be technical to run this?
No. Day to day it is a web dashboard: see who is active, see who is at risk, post an announcement. If you can run your gym's Instagram, this is less work than that.
How new is this?
The training app underneath is live and being used today — the programs, logging, streaks and exercise library are all real and shipped. What is new is the gym layer on top: your branding, the trainer roster, the retention dashboard. We are onboarding our first gyms now, which means you get a direct line to the people building it and real influence over what ships next. If you would rather buy something with a decade of gyms behind it, we are not that yet, and we will tell you so on the call.

Start now, or see it first

Twenty minutes.
Your gym on screen.

We will put your logo and color into the app live on the call, walk the retention dashboard with your member numbers, and tell you plainly whether this is worth $49.99 a month to you.

  • No slide deck
  • No contract to sign afterwards
  • A straight answer on whether it fits your gym

Start your gym app

$49.99/mo, no contract. Pay now and the admin portal link lands in your inbox within a few minutes.

#007A5A see it on the app

Secure checkout by Polar. Cancel anytime — nothing to sign.

Get a demo

We reply the same day, usually within a couple of hours.

We use this to prepare the call and nothing else. No newsletter, no list.